4 Comments
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Rainbow Roxy's avatar

Brilliant. This totallly reminds me of trying to really 'listen' to what my body is telling me during a tough Pilates session. Is your new thing an app or more of a framework?

Kerushan Govender's avatar

Awesome. My priority right now is to get the core framework into the hands of people. Right after, I’ll consider ways to make it as easy as possible for people to use this framework.

Neural Foundry's avatar

Brilliant breakdown of the listening trap. The intention question is the key differentiator here, cause dunno how many teams I've seen optimize for boardroom approval instead of actual customer convesrations. I've personally watched entire quarters wasted on polished positioning that sounded smart but answered zero real objections. The chain (income to listening) is deceptively simple but most people break it exactly where you said.

Kerushan Govender's avatar

Indeed. Seems so obvious yet still so prevalent. I like how you say, “optimize for boardroom approval…” I’m going to borrow that! 😉